Last updated: January 1, 2026
Template notice: this is a general-purpose Terms of Service template for a WhatsApp Business API platform. It is not legal advice. Please have a qualified lawyer review and adapt it for your business before publishing — especially around Meta's WhatsApp Business Solution Provider (BSP) requirements and the laws of the jurisdictions where you operate (e.g. India's IT Act and DPDP Act, GDPR in the EU, or CCPA in California).
These Terms of Service ("Terms") govern your access to and use of Magic Square's website, dashboard, APIs and related services (collectively, the "Service"), operated by Magic Square Technologies Inc. ("Magic Square", "we", "us" or "our"). By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you are agreeing on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case "you" refers to that entity.
Magic Square provides a platform that enables businesses to send WhatsApp broadcast messages, build and operate chatbots and automated follow-ups, manage a shared team inbox, and track leads through a built-in CRM, using the official WhatsApp Business API provided by Meta Platforms, Inc. ("Meta"). Magic Square acts as a technology provider and, where applicable, a WhatsApp Business Solution Provider; it does not own or control the WhatsApp platform itself, and your use of WhatsApp-related features is also subject to Meta's own terms and policies.
You must be at least 18 years old and able to form a binding contract to use the Service. To use most features you must register an account and connect a WhatsApp Business number. You agree to provide accurate, current and complete information during registration and to keep it up to date. You are responsible for safeguarding your account credentials and for all activity that occurs under your account.
You agree to use the Service only for lawful purposes and in accordance with these Terms, Meta's WhatsApp Business Messaging Policy, and Meta's Commerce Policies, as amended from time to time. Without limiting the foregoing, you agree not to:
We reserve the right to suspend or terminate accounts that violate this section or that cause your WhatsApp Business number to be flagged, restricted, or banned by Meta. Magic Square is not responsible for any suspension, restriction or ban of your WhatsApp number by Meta, as this is determined solely by Meta's own policies and enforcement.
Paid plans are billed in advance on a monthly or annual basis as selected at checkout, in the currency displayed at the time of purchase. Fees are exclusive of applicable taxes unless stated otherwise. Subscriptions renew automatically at the end of each billing cycle unless cancelled before the renewal date. Except where required by law, fees already paid are non-refundable. Meta's own conversation-based pricing for WhatsApp messages (where applicable) is separate from and in addition to Magic Square's subscription fees, and is passed through or billed as disclosed on our pricing page.
You are solely responsible for the content of the messages, templates and chatbot flows you create and send through the Service, including ensuring you have the necessary consents and rights to contact your recipients. Message templates are subject to review and approval by Meta and may be rejected, paused or removed at Meta's discretion; Magic Square does not guarantee template approval.
The Service, including its software, design, text, graphics and trademarks, is owned by Magic Square or its licensors and is protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable licence to access and use the Service for your internal business purposes. You retain all rights to the content and data you upload or send through the Service ("Customer Data"), and grant us a licence to host, process and transmit Customer Data solely to provide the Service to you.
Our collection and use of personal information in connection with the Service is described in our Privacy Policy, which is incorporated into these Terms by reference.
We aim to keep the Service available at all times but do not guarantee uninterrupted or error-free operation. The Service may be unavailable from time to time for maintenance, updates, or due to factors outside our reasonable control, including outages of WhatsApp's or Meta's own infrastructure. Support is provided as described on our pricing and support pages for your applicable plan.
You may cancel your account at any time from your dashboard or by contacting us. We may suspend or terminate your access to the Service, with or without notice, if you breach these Terms, if required to comply with Meta's policies or applicable law, or if we discontinue the Service. Upon termination, your right to use the Service ends immediately; certain provisions of these Terms (including Sections 7, 8, 11 and 12) survive termination.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MAGIC SQUARE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA OR GOODWILL ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THESE TERMS SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE MONTHS PRECEDING THE CLAIM.
You agree to indemnify and hold Magic Square harmless from any claims, damages, liabilities and expenses (including reasonable legal fees) arising from your use of the Service, your Customer Data, or your violation of these Terms, Meta's policies, or applicable law.
These Terms are governed by the laws of India, without regard to conflict-of-law principles, unless otherwise required by mandatory local law applicable to you. Any disputes arising out of these Terms shall be subject to the exclusive jurisdiction of the courts located in your registered business jurisdiction, unless otherwise agreed in writing.
We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.
If you have questions about these Terms, please contact us or email us at hello@magicsquare.example.
